web analytics
Popularity of NBA Jerseys

The uniforms worn by NBA teams playing on Christmas Day this year have unofficially been unveiled. According to the Uni Watch, this style uniform will also be used for this season’s NBA All-Star Game.

They resemble what a poor knockoff NBA style practice uniform might look like or what a team might wear at the junior college level (no offense to junior college basketball players – or for anyone making knockoff NBA merchandise).

NFL and NHL jerseys look cool. To a lesser extent, MLB jerseys can too. I can wear my Packers jersey or Blackhawks sweater to a sports bar or to a friend’s house without feeling embarrassed. I haven’t worn a Bulls jersey since the 6th or 7th grade. From my own observations, it is very rare to see a NBA jersey worn by anyone over the age of 14 in a typical middle-class suburban setting.

I would be curious to know how relevant my observation is – and if that is why the NBA is sporting these alternate style uniforms.

If so, could the regular NBA jersey undergo a massive change? Why not go after the 30 year old demographic who are willing to wear a NFL, NHL or MLB uniform, but not a NBA uniform?

1 Comment

  1. I completely agree, Martin. I know three people who are in their late 20s or early-to-mid 30s that wear NBA jerseys on a regular basis. On the other hand, I know dozens and dozens of people who wear NFL jerseys.

    On a side note, I used to be a huge Bulls fan when I was a kid! Now that I’m trying to get back into watching the NBA, I’m probably going to choose a team closer to home, though.

Write A Comment